Assignment: Conceptualize and develop a brand for a food truck - complete with a logo, menu, packaging and truck wrap design.
My inspiration for this design came from the movie, “The Breakfast Club” directed by John Hughes. I focused in on DownCity, Providence RI because near the campus of Johnson & Wales University, there are not many breakfast places besides smaller cafes and Dunkin’ Donuts. College students and local community members are always rushing around for a quick breakfast bite before they head off to class or a meeting. With my Breakfast Club Food Truck, the quality of having a sit down breakfast would be conveniently settled into on-the-go style grabs, easy to take with you.